I do 30

This is a real quick post about a simple but valuable campaign/message that I came across called 'I do 30'. The ‘I do 30’ campaign was started in Denmark by the bio-innovation company Novozymes, who creates the enzymes that makes it possible to wash your clothes at low temperatures. ‘I do 30’ is about those small climate friendly choices you can make in your everyday life to make a bigger change. Almost all of us wash clothes in hot water of temperature around 60 degrees C.

An environmental social media campaign called ‘I do 30’encourages people across the world to turn down the temperature on their laundry to 30 degrees C in order to save CO2. If you are at the UN Climate Change Conference in Copenhagen (COP15) you will see them move around the streets of Copenhagen with speech bubbles, hoping the ‘I do 30’ statements will reach the leaders of the world. These bubbles have statements from the campaign supporters from around the world saying why "they do 30".

This weekend, the Danish Prime Minister, Lars Løkke Rasmussen, was presented with more than 15,000 supporters of the campaign. And the Danish Crown Prince was also handed over a ‘I do 30’ washing machine. Check out the video and photos. If you want to know more about this campaign and participate, check out their website, YouTube, Facebook and Twitter. Once of the few environmentally conscious groups that are making good use of the immense power of social media to reach out to people.